Rolex Daytona

The unusual White Gold Daytona is considered one of the rarest watches ever made by Rolex

Daytona “Unicorn” exceeded expectations at auction

The unicorn among the Daytonas has changed hands for around five million euros. Last weekend, the auction house Phillips held its large Rolex Daytona auction in Geneva, where the only vintage Daytona in all white gold was auctioned off alongside a good 30 other Daytona models.

Rolex Daytona Unicorn, close, Phillips Auction

The Cosmograph Daytona “Unicorn” (Image:

Unicorn raised exactly CHF 5,937,500 and the proceeds are to be donated to a children’s relief organization. The auction, whose price range was between 60,000 and the aforementioned 6 million Swiss francs, must have been exciting. The reference 6240, nicknamed “Neandertaler”, described below, brought CHF 3,012,500. The cheapest model was “The Winner”… so the nickname of the reference 116520, an approx. 9 years old stainless steel model. She was the winner of the famous “24 Hours of Le Man” in 2009.

Rolex Daytona The Winner 116520

60.000CHF brought the trophy of racing driver David BrabhamĀ (Picture:

Following more information in our original announcement article on the auction. But first you can have a look at the Daytona “Unicorn” in the video:

Original article

After the auction house Phillips recently caused a stir with the record auction of Paul Newman’s Cosmograph Daytona, the company is now moving on. The only hand-wound Daytona ever made in white gold will be offered at Phillips’ Daytona Ultimatum auction in Geneva on May 12.

Rolex Daytona "Unicorn" - Phillips Auction

The advertisement on the website of the auction house Phillips (Picture:

Known under the nickname “Einhorn”, the reference 6265, manufactured in 1970, with black “Sigma” dial and white gold bracelet, was long time in the possession of the Rolex collector John Goldberger. He had long excluded the sale of the watch, now the unique is under the hammer and according to information the proceeds are to be donated to a charitable institution. A sales price of 3 to 5 million Swiss francs is expected, which of course falls well short of Paul Newman’s record Daytona. However, they had not predicted the spectacular sum of around 17.8 million US dollars…

Read more about the auction of the legendary “Newman” Daytona!

But the white-gold unicorn is only the tip of the “Daytona Ultimatum” iceberg, believe it or not 32 models should come under the hammer! In 32nd place, for example, is a reference 6240 from 1966. 2.5 to 5 million Swiss francs are expected for the good piece, which has no less nickname than “The Neanderthal”.

Rolex Daytona, Phillips Auction

This Neanderthal man wears stainless steel and acrylic (Picture:

Click here for our big Rolex Cosmograph Daytona article!

Continuously updated article, originally put online in May 2017

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