The primary reason for buying a Rolex does not have to be of financial nature, the desire for a good watch is more than enough. The fact that this fine timepiece has a high chance of increasing in value over time makes it even better.
For example, anyone who bought one of the great Rolex classics, the Oyster Perpetual Submariner Date, during the mid-1990s, only paid around a quarter of its current retail price. At the moment, it is worth €7.750, while in 1994 it was just €2.200. Of course, the current price does not necessarily reflect the resale value, as quite different scenarios are possible. If the watch has signs of use or even damage due to heavy use … well, nothing is certain. If, for example, you bought a Submariner with a stainless steel date display for the price of €4,400 ten years ago and treated it with normal care, you would currently be able to sell it for around €6,000.
Which models are expected to increase the most in value?
Of course, above all are the best-known models such as Submariner and Cosmograph Daytona, which make sense as an investment. Incidentally, not the magnificent versions made of precious metal/diamond stand out, but the classic stainless steel models. Even if it hardly serves as a general example, the case of the currently most expensive watch in the world is too spectacular not to mention it here. A stainless steel Rolex Daytona from 1968 was recently auctioned for around $17.8 million. The crucial point here, however, is the fact that the coveted collector’s item was part of the private collection of the famous actor and racing driver Paul Newman.
Extraordinary increases in value are more likely to be found in the field of older collectors’ watches and that is a topic in itself. Not just because details about a top or flop, hardly visible to the layman, can be decisive. It is much more about the “normal” models currently offered by Rolex. Submariner, Sea-Dweller, GMT-Master II, or Cosmograph Daytona. They all have one thing in common: rising prices. And Rolex corrects those prices regularly (upwards). Their popularity is adding up and the demand regularly exceeds Rolex ‘s tightly controlled supply. And so it can happen, for example, that a new Daytona model gets sold immediately after purchase for a significantly higher price. If you are even lucky enough to have gotten one … as even the places on the waiting list are scarce.