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About Rolex

What users want to know about Rolex!

12 Rolex Questions

Rolex is the giant among the manufacturers of luxury watches. No other company can match the worldwide popularity of the brand and can even begin to gather the number of followers behind it who are devoted to the Swiss with the crown. Learn more about the Rolex myth here!

Interesting questions about the world’s most famous watch brand

When was Rolex founded?

Rolex Wilsdorf-Davis nameplate 1905

Hans Wilsdorf founded the company at the age of 24 in London (©Rolex)

1905 is the founding year of Rolex – that’s why our blog is called est1905.

Where are Rolex watches made?

Rolex Biel

More than 2,000 employees at the Biel site alone (©Rolex)

Rolex has four locations in Switzerland. The head office is located in Acacias/Geneva, where research and development, final assembly and quality control are also located. The production of bracelets, cases and various gold components takes place very close by in Plan-les-Ouates. Also not far away, in Chêne-Bourg, is the production of the dial and the jewellery department. The production facilities of all Rolex plants are located at the Biel site, approx. 150 kilometres to the north.

Where does the serial number of a Rolex watch appear?

Rolex Datejust 41, laterally

On this current Rolex Datejust 41 you can see the serial number on the Rehaut (©Rolex)

On older models, the serial number is located on the outside of the case between the lugs at twelve o’clock. Since 2007, it has been engraved inside the watch at six o’clock on the Rehaut.

Where can I get a (real) Rolex at the best price?

Rolex Oyster Perpetual Datejust 41, wristshot

The used purchase of unknowns involves a high risk (Picture:

Well, at night at the poker table, when someone needs money badly… Of course, there are many possibilities. With a view to the best possible buyer protection, however, a trader with a comprehensible reputation is highly recommended. The local jewelry store or online platforms such as Chrono24 are often a good choice.

Which Rolex model is the cheapest?

Rolex Oyster Perpetual 34 114200b

The Oyster Perpetual 34 costs 4,700Euros (©Rolex)

The simplest and cheapest watch in the Rolex range is the Oyster Perpetual. These are available in five sizes between 26 and 39 millimeters housing diameter with a price range from 4,500 to 5,250Euros.

Here you see all current models of the Oyster Perpetual in the overview!

Are Rolex watches a good investment?

Rolex Chronometer

The company is popular with investors, many watches wander unused into the safe (Picture:

This can only be expressed in terms of returns to a limited extent, but those who think of watches as an investment are definitely right with Rolex. As an investment and collector’s item, the Cosmograph Daytona is probably the most popular and what is the most popular is also the best and most expensive to sell again.

Which Rolex should I buy?

Rolex GMT-Master 2 steel jubilee, laterally crown

For example the new GMT-Master 2…? (©Rolex)

Of course, the one you like best – and which you can afford. You shouldn’t buy on credit, as you shouldn’t “finance” any consumer goods at all on credit. There is also no excuse that Rolex is also an investment…

Which Rolex should I buy first?

Rolex Oyster Perpetual Explorer, wristshot

The Oyster Perpetual Explorer belongs to the “starter models”, because it is still quite affordable with 6,000Euros (Picture:

The question is answered by the fact that the decision was taken to buy a second and perhaps even a third Rolex after the first one, thus building up a small collection. Who has the necessary small change – it is undoubtedly one of the most beautiful collection areas and among all watch collectors, the Rolex collectors can always count on the highest value stability or even on value appreciation. Back to the question: see previous question, i.e. the one you like best!

Which Rolex watch is the most popular?

Rolex Cosmograph Daytona 116500LN, laterally right

Possibly her! (©Rolex)

Day-Date, Cosmograph Daytona, Submariner and GMT-Master are considered the most popular Rolex models, with the Daytona in stainless steel and the Submariner in the lead. Whether it is the high demand or the artificial shortage caused by Rolex, there are often long waiting lists for the current models.

Are Rolex watches overpriced?

Rolex Sea-Dweller Ref.126600, Chromalight

The current Sea-Dweller is without doubt a beauty, with 10,450€ but not exactly cheap (©Rolex)

As with all branded products, Rolex pays for its name and not just for materials and labour. And of course there are other watches at much lower prices, which also offer very good quality. But apart from the company’s clever marketing, it is above all the fact that for almost a century Rolex watches have consistently outperformed each other with the best values on which the enormous prestige of the brand is based. Precision, functionality, robustness and maintenance intensity are areas in which Rolex clearly stands out from the crowd thanks to its high level of innovation.

Will Rolex be releasing a Smartwatch?

Rolex Plan les Quates logo

Who knows what the future holds (©Rolex)

Hard to imagine, the company stands for stability, not for change. One of the reasons why the great Rolex classics are so famous is that they have been continuously improved over time, but their basic features have remained rather rigid to their predecessors. But what’s for sure?

Are Rolex watches handmade?

Rolex Workshop, Caliber

A lot of manual work takes place here (©Rolex)

Rather not, the precision of the perfected mechanical production process is one of the important cornerstones of Rolex. This is also the most accurate way of referring to an industrial manufactory. However, this does not mean that Rolex does not do a lot of manual work. Experienced experts are involved in almost all areas of production; for example, the entire assembly and adjustment of the movements is carried out by hand by highly qualified watch technicians and watchmakers.

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